Perception of Technology Utilized in Floriculture. Analysis of its Construction Based on Social Interactions between the actors involved in floriculture in Zinacantán, Chiapas

Abstract

This article examines the influence of social interactions on the perceptions regarding technology used in floriculture, and the possibilities of adopting alternative technologies in Zinacantán, Chiapas. The basic premise is that technology is a social construct. Accordingly, emphasis was placed on exploring the constructive role of the social interactions between the main actors in floriculture. The study used qualitative methodology: interviews and discussion groups with flower growers. A social network analysis was conducted, showing how a favorable perception of the use of industrial pesticides to produce market-quality flower harvests is constructed . Nevertheless, formally educated young women and men from the community who have become local agents of change are becoming specialized in finding various technological options to solve floriculture problems. This article suggests reinforcing the links between actors with converging interests to promote dialogues and spaces for meetings to make sustainable floriculture viable.